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Alex Blair

Meet the Owner


Alex Blair was born and raised in Brazil and studied Geology at the University Federal of Ceará in Brazil and English at the West Sussex University in England. Alex moved from Brazil to England in 1996 and from England to the U.S.A in 1999. 


After staying home with her children Alice and James Phipps, Alex returned to work in 2007 for the Brazilian oil company Petrobras America, in 2022 Alex took over ownership of the Heels and Horsepower women’s car club. Alex is involved with many philanthropic efforts; a former board member of Recipe for Success Foundation, she received the Fashion Gene Award in 2015.  Alex also supports "Let the Fashion Begin" Gala to help sickle cell research benefiting the Texas children’s hospital. She Chaired a breakfast to benefit Fund for Teachers, and in October 2014, Alex chaired the Houston Grand Opera Opening night.


In 2019, Alex was a Global Committee Member and Global Honoree for iWrite. She has long been an avid supporter of her favorite charity, Unicef, a repeated gala committee member, and a Southwest board member.


Alex loves fashion and has been featured in many occasions as one of the bells of the ball for the HGO Ball and has been featured in Culture Map style files and other Houston based magazines.


Alex loves to dance, swim, and spend time on the beach. Growing up on the east coast of Brasil, she had an opportunity to spend lots of time on the beach. Her mother used to take her and her siblings to a local beach club to swim daily. She loves to travel with her family. 

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