Two former automotive pros team, Diane Caplan and Lisa Copeland met while speaking at a Houston "Women of Automotive" networking event at Post Oak Motor Cars. A couple of email exchanges and one dinner, the two realized their missions needed to unite.


In May 2019, Diane came on as an advisory board member for Cars Her Way and will be a regular on Lisa's new iHeart radio show. Both ladies feel strongly about making sure women have a great experience at dealerships and aim to work with dealers on educating them on the female consumer along with helping women take charge with their car buying experience.

Lisa Copeland is a former automotive dealership principal and award-winning sales expert with more than two dozen years of experience. In addition, Lisa is an international keynote speaker, television personality, iHeart Radio host of the Cars Her Way talk show, best-selling author, podcast host and Fox Business automotive contributor.

Lisa works with automotive dealers and auto manufacturers worldwide to help them better understand the female consumer and create traditional and digital marketing strategies that appeal to the number one influencer in the world—HER!


Lisa is a renowned expert and advocate for female consumers. Her call-in Cars Her Way talk show on iHeart Radio airs Sunday afternoons, and during the show Lisa and her co-host, Chris Martinez, help women navigate the often-murky waters of car buying.


Her latest book Buying Cars Her Way—Don’t Go to The Dealership Alone is a practical guide for all consumers to take charge of their car buying experience.



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